{"id":9506,"date":"2025-09-05T10:05:03","date_gmt":"2025-09-05T10:05:03","guid":{"rendered":"https:\/\/nlineaxis.com\/blog\/?p=9506"},"modified":"2025-09-08T10:35:45","modified_gmt":"2025-09-08T10:35:45","slug":"top-it-staff-augmentation-challenges-you-need-to-know","status":"publish","type":"post","link":"https:\/\/nlineaxis.com\/blog\/top-it-staff-augmentation-challenges-you-need-to-know\/","title":{"rendered":"Top IT Staff Augmentation Challenges: You Need to Know"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/nlineaxis.com\/blog\/top-it-staff-augmentation-challenges-you-need-to-know\/#1_Identifying_the_Right_Skills\" >1. Identifying the Right Skills<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/nlineaxis.com\/blog\/top-it-staff-augmentation-challenges-you-need-to-know\/#2_Cultural_and_Communication_Barriers\" >2. Cultural and Communication Barriers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/nlineaxis.com\/blog\/top-it-staff-augmentation-challenges-you-need-to-know\/#3_Integration_with_In-House_Teams\" >3. Integration with In-House Teams<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/nlineaxis.com\/blog\/top-it-staff-augmentation-challenges-you-need-to-know\/#4_Security_and_Data_Protection\" >4. Security and Data Protection<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/nlineaxis.com\/blog\/top-it-staff-augmentation-challenges-you-need-to-know\/#5_Managing_Productivity_and_Accountability\" >5. Managing Productivity and Accountability<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/nlineaxis.com\/blog\/top-it-staff-augmentation-challenges-you-need-to-know\/#6_Cost_Overruns_and_Budget_Control\" >6. Cost Overruns and Budget Control<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/nlineaxis.com\/blog\/top-it-staff-augmentation-challenges-you-need-to-know\/#7_Knowledge_Retention_and_Continuity\" >7. Knowledge Retention and Continuity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/nlineaxis.com\/blog\/top-it-staff-augmentation-challenges-you-need-to-know\/#8_Scaling_Up_or_Down_Efficiently\" >8. Scaling Up or Down Efficiently<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/nlineaxis.com\/blog\/top-it-staff-augmentation-challenges-you-need-to-know\/#9_Maintaining_Quality_Standards\" >9. Maintaining Quality Standards<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/nlineaxis.com\/blog\/top-it-staff-augmentation-challenges-you-need-to-know\/#10_Legal_and_Compliance_Issues\" >10. Legal and Compliance Issues<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/nlineaxis.com\/blog\/top-it-staff-augmentation-challenges-you-need-to-know\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<p dir=\"ltr\"><span>The IT talent level is needed more than ever. As digital transformation, cloud adoption, AI integration, and cybersecurity issues redefine the world of business. Businesses will always have to improve their technical capacities. But recruiting and keeping qualified specialists within the company is expensive and time consuming. Here, <\/span><a href=\"https:\/\/nlineaxis.com\/services\/staff-augmentation\"><span>IT staff augmentation<\/span><\/a><span> can be an intelligent answer.<\/span><\/p>\n<p dir=\"ltr\"><span>Staff augmentation allows companies to rapidly expand their workforce, tap into talent markets around the world, and acquire niche skills without any long-term contractual obligation. But, as with every business model, it is associated with its own challenges. At Nlineaxis, we have assisted organizations both large and small to negotiate staff augmentation successfully, and we are aware of the pitfalls that businesses should watch out to avoid.<\/span><\/p>\n<p dir=\"ltr\"><span>In this blog, we\u2019ll explore the top IT staff augmentation challenges you need to know \u2014 and how to overcome them to maximize ROI.<\/span><\/p>\n<h2 dir=\"ltr\"><span class=\"ez-toc-section\" id=\"1_Identifying_the_Right_Skills\"><\/span><span>1. Identifying the Right Skills<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p dir=\"ltr\"><span>Access to talent with specific technical skills needed in a project is one of the largest barriers to staff augmentation. In many cases, companies fail to recognize how complex the definition of their needs can become. Speaking of which, a project may need not only a Java developer but a person knowledgeable in Spring Boot, REST APIs, and cloud deployment.<\/span><\/p>\n<p dir=\"ltr\"><strong>Why it\u2019s a challenge:<\/strong><\/p>\n<ul>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\"><span>Job descriptions are vague or outdated.<\/span><span><br \/><\/span><\/p>\n<\/li>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\"><span>Talent mismatch due to a lack of clarity.<\/span><span><br \/><\/span><\/p>\n<\/li>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\"><span>Specialized skills may not be readily available.<\/span><span><br \/><\/span><\/p>\n<\/li>\n<\/ul>\n<p dir=\"ltr\"><span><strong>Solution:<\/strong> <\/span><span>At Nlineaxis we start by collaborating with clients to define specific technical and soft skill needs. This gives us access to candidates who can join promptly, minimising onboarding.<\/span><\/p>\n<h2 dir=\"ltr\"><span class=\"ez-toc-section\" id=\"2_Cultural_and_Communication_Barriers\"><\/span><span>2. Cultural and Communication Barriers<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p dir=\"ltr\"><span>Cultural differences and communication gaps may create friction when companies bring in offshore or nearshore talent. Even really high-quality developers can fail when the language fluent or time zone compatibility is not factored in.<\/span><\/p>\n<p dir=\"ltr\"><strong>Why it\u2019s a challenge:<\/strong><\/p>\n<ul>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\"><span>Misunderstandings in project requirements.<\/span><span><br \/><\/span><\/p>\n<\/li>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\"><span>Collaboration issues within distributed teams.<\/span><span><br \/><\/span><\/p>\n<\/li>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\"><span>Misalignment of work culture and expectations.<\/span><span><br \/><\/span><\/p>\n<\/li>\n<\/ul>\n<p dir=\"ltr\"><strong>Solution:<\/strong><span> An effective onboarding experience, periodic check-ins, and the application of collaboration tools such as Slack, Jira, and Microsoft Teams help to close these gaps. In Nlineaxis, we put more focus on cultural fit coupled with technical ability to make integration smooth.<\/span><\/p>\n<h2 dir=\"ltr\"><span class=\"ez-toc-section\" id=\"3_Integration_with_In-House_Teams\"><\/span><span>3. Integration with In-House Teams<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p dir=\"ltr\"><span>One of the things that raise questions with the situation of bringing in outside professionals is team dynamics. The in-house workers can feel intimidated and think that the augmented staff is an enemy and not a partner.<\/span><\/p>\n<p dir=\"ltr\"><strong>Why it\u2019s a challenge:<\/strong><\/p>\n<ul>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\"><span>Resistance from existing staff.<\/span><span><br \/><\/span><\/p>\n<\/li>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\"><span>Delays in knowledge sharing.<\/span><span><br \/><\/span><\/p>\n<\/li>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\"><span>Lack of alignment on workflows and processes.<\/span><span><br \/><\/span><\/p>\n<\/li>\n<\/ul>\n<p dir=\"ltr\"><strong>Solution:<\/strong><span> Transparency is key. We help businesses to make augmented staff members a partner that is an additional specialized skill to the in-house team. Friction is minimized by ensuring that team-building activities are done regularly and roles are well defined.<\/span><\/p>\n<h2 dir=\"ltr\"><span class=\"ez-toc-section\" id=\"4_Security_and_Data_Protection\"><\/span><span>4. Security and Data Protection<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p dir=\"ltr\"><span>There is always a risk of sensitive information leakage when third-party professionals have access to systems in the company. This is especially worrisome when it comes to such industries as finance, healthcare, and e-commerce.<\/span><\/p>\n<p dir=\"ltr\"><strong>Why it\u2019s a challenge:<\/strong><\/p>\n<ul>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\"><span>Sharing proprietary code or customer data.<\/span><span><br \/><\/span><\/p>\n<\/li>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\"><span>Compliance with regulations like GDPR, HIPAA, or ISO standards.<\/span><span><br \/><\/span><\/p>\n<\/li>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\"><span>Remote work increases exposure to cyber threats.<\/span><span><br \/><\/span><\/p>\n<\/li>\n<\/ul>\n<p dir=\"ltr\"><strong>Solution:<\/strong><span> At Nlineaxis, we focus on NDAs that are robust, access controls that are safe and protocols that are compliance-driven. It is necessary that only the tools and data needed by the augmented staff are accessible to them.<\/span><\/p>\n<h2 dir=\"ltr\"><span class=\"ez-toc-section\" id=\"5_Managing_Productivity_and_Accountability\"><\/span><span>5. Managing Productivity and Accountability<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p dir=\"ltr\"><span>Augmented staff can be employed on short term contracts unlike full time employees. Companies at times find it hard to monitor performance and accountability.<\/span><\/p>\n<p dir=\"ltr\"><strong>Why it\u2019s a challenge:<\/strong><\/p>\n<ul>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\"><span>Lack of visibility into daily progress.<\/span><span><br \/><\/span><\/p>\n<\/li>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\"><span>Different work ethics and productivity levels.<\/span><span><br \/><\/span><\/p>\n<\/li>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\"><span>Potential delays without proper monitoring.<\/span><span><br \/><\/span><\/p>\n<\/li>\n<\/ul>\n<p dir=\"ltr\"><strong>Solution:<\/strong><span> Openness is achieved by adopting agile methodology in the projects, daily stand-ups, and project management tools. Nlineaxis has specialized project managers who ensure accountability and deliverables are monitored in real time.<\/span><\/p>\n<h2 dir=\"ltr\"><span class=\"ez-toc-section\" id=\"6_Cost_Overruns_and_Budget_Control\"><\/span><span>6. Cost Overruns and Budget Control<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p dir=\"ltr\"><span>Cost reduction is one of the greatest delusions about staff augmentation. It is cheaper than conventional hiring, but can result in budget overruns through mismanagement.<\/span><\/p>\n<p dir=\"ltr\"><strong>Why it\u2019s a challenge:<\/strong><\/p>\n<ul>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\"><span>Underestimating onboarding and training needs.<\/span><span><br \/><\/span><\/p>\n<\/li>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\"><span>Extending contracts beyond the original scope.<\/span><span><br \/><\/span><\/p>\n<\/li>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\"><span>Lack of clarity in billing structures.<\/span><span><br \/><\/span><\/p>\n<\/li>\n<\/ul>\n<p dir=\"ltr\"><strong>Solution:<\/strong><span> We assist companies in developing clear contracts, milestone-based billing and real budget planning. In this manner, <\/span><a href=\"https:\/\/nlineaxis.com\/blog\/staff-augmentation-services\/\"><span>staff augmentation<\/span><\/a><span> will not cost too much and will not affect quality.<\/span><\/p>\n<h2 dir=\"ltr\"><span class=\"ez-toc-section\" id=\"7_Knowledge_Retention_and_Continuity\"><\/span><span>7. Knowledge Retention and Continuity<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p dir=\"ltr\"><span>Because augmented staff members are typically recruited to work on particular projects, organizations risk the loss of knowledge after termination of the contract. Without proper documentation, then the in-house team might not be able to carry on doing the work.<\/span><\/p>\n<p dir=\"ltr\"><strong>Why it\u2019s a challenge:<\/strong><\/p>\n<ul>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\"><span>No structured handover process.<\/span><span><br \/><\/span><\/p>\n<\/li>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\"><span>Critical project knowledge tied to external staff.<\/span><span><br \/><\/span><\/p>\n<\/li>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\"><span>In-house teams spending extra time on knowledge recovery.<\/span><span><br \/><\/span><\/p>\n<\/li>\n<\/ul>\n<p dir=\"ltr\"><strong>Solution:<\/strong><span> At Nlineaxis, we apply strict knowledge transfer practices prior to the conclusion of any engagement. This involves records, code bases and internal team training.<\/span><\/p>\n<h2 dir=\"ltr\"><span class=\"ez-toc-section\" id=\"8_Scaling_Up_or_Down_Efficiently\"><\/span><span>8. Scaling Up or Down Efficiently<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p dir=\"ltr\"><span>Staff augmentation is supposed to be scalable, though it can be challenging to increase and decrease the number of staff without interrupting workflows. Businesses could grow too slowly or too fast and become inefficient.<\/span><\/p>\n<p dir=\"ltr\"><strong>Why it\u2019s a challenge:<\/strong><\/p>\n<ul>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\"><span>Misjudging project timelines.<\/span><span><br \/><\/span><\/p>\n<\/li>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\"><span>Difficulty in adjusting resources mid-project.<\/span><span><br \/><\/span><\/p>\n<\/li>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\"><span>Dependency on external professionals.<\/span><span><br \/><\/span><\/p>\n<\/li>\n<\/ul>\n<p dir=\"ltr\"><strong>Solution:<\/strong><span> Nlineaxis is scalable with our on-demand pool of resources. Our talent is pre-vetted and as such, when a business needs to scale, there is no time lost to revisit requirements.<\/span><\/p>\n<h2 dir=\"ltr\"><span class=\"ez-toc-section\" id=\"9_Maintaining_Quality_Standards\"><\/span><span>9. Maintaining Quality Standards<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p dir=\"ltr\"><span>The augmented staff might be of varying professional backgrounds and this occasionally results in disparities in coding standards, documentation or testing procedures.<\/span><\/p>\n<p dir=\"ltr\"><strong>Why it\u2019s a challenge:<\/strong><\/p>\n<ul>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\"><span>Lack of adherence to company coding practices.<\/span><span><br \/><\/span><\/p>\n<\/li>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\"><span>Quality dips due to faster delivery timelines.<\/span><span><br \/><\/span><\/p>\n<\/li>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\"><span>Difficulty in conducting peer reviews remotely.<\/span><span><br \/><\/span><\/p>\n<\/li>\n<\/ul>\n<p dir=\"ltr\"><strong>Solution:<\/strong><span> Establishing quality benchmarks, regular code reviews, and automated testing pipelines ensures consistency. At Nlineaxis, we integrate external professionals into the client\u2019s existing QA frameworks to maintain high standards.<\/span><\/p>\n<h2 dir=\"ltr\"><span class=\"ez-toc-section\" id=\"10_Legal_and_Compliance_Issues\"><\/span><span>10. Legal and Compliance Issues<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p dir=\"ltr\"><span>Cross-border staff augmentation introduces legal complexities, including employment laws, intellectual property rights, and taxation.<\/span><\/p>\n<p dir=\"ltr\"><strong>Why it\u2019s a challenge:<\/strong><\/p>\n<ul>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\"><span>Different labor laws across countries.<\/span><span><br \/><\/span><\/p>\n<\/li>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\"><span>Risks around intellectual property ownership.<\/span><span><br \/><\/span><\/p>\n<\/li>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\"><span>Complexities in contract management.<\/span><span><br \/><\/span><\/p>\n<\/li>\n<\/ul>\n<p dir=\"ltr\"><strong>Solution:<\/strong><span> Nlineaxis assists clients with compliance using legally approved contracts, IP, and understanding of roles and responsibilities.<\/span><\/p>\n<h2 dir=\"ltr\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><span>Conclusion<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p dir=\"ltr\"><span>IT staff augmentation is a potent modern business strategy that allows a company access to global talent, niche expertise, and scalability flexibility. But in the absence of tackling such challenges as skill gaps, cultural barriers, security risks and transfer of knowledge, the model may not reach its optimum potential.<\/span><\/p>\n<p>We help organizations to overcome these challenges at <a href=\"https:\/\/nlineaxis.com\/\">Nlineaxis<\/a>. We aim to promote transparency, accountability, and cultural alignment so that the augmented staff can smoothly become a part of your teams to enable you implement projects faster and generate higher ROI.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The IT talent level is needed more than ever. As digital transformation, cloud adoption, AI integration, and cybersecurity issues redefine the world of business. Businesses will always have to improve their technical capacities. But recruiting and keeping qualified specialists within the company is expensive and time consuming. Here, IT staff augmentation can be an intelligent [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":9507,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[194],"tags":[192,291],"class_list":["post-9506","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-staff-augmentation","tag-staff-augmentation","tag-staff-augmentation-service"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Top IT Staff Augmentation Challenges: You Need to Know<\/title>\n<meta name=\"description\" content=\"Discover the biggest IT staff augmentation challenges businesses face today. Learn how to overcome hiring, communication.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nlineaxis.com\/blog\/top-it-staff-augmentation-challenges-you-need-to-know\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top IT Staff Augmentation Challenges: You Need to Know\" \/>\n<meta property=\"og:description\" content=\"Discover the biggest IT staff augmentation challenges businesses face today. 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