What Are the Benefits of Salesforce Marketing Cloud?
Are you satisfied with the way your company is currently interacting with your customers? Is your marketing strategy hitting all the right spots, or do you think that there is a scope for improvement? With our world becoming increasingly digital, gone are the days when staying in touch using one channel used to suffice. Customers are constantly shuffling from one medium to another, be it email, social media, mobile and more, making it harder than ever to manage every interaction seamlessly. This is one of the major reasons behind the meteoric rise of the Salesforce Marketing Cloud.
What Is Salesforce?
Before talking about the Salesforce Marketing Cloud, the first question that needs to be answered is what is Salesforce? It is basically a cloud-based platform that helps businesses manage their relationships with customers. From sales and service to marketing and commerce, it brings everything together under the same platform, making it easier to keep track of customer data and the interactions they have with your company.
But what about marketing? This is where the Salesforce Marketing Cloud plays a crucial role. It is a tool designed specifically for marketers, helping you create personalised campaigns across email, social media, mobile, and more. It uses data to connect with your customers in a highly thoughtful and tailored way, ensuring your message reaches the right person at the right time.
The best part? It’s all cloud-based. This eliminates the need for heavy-duty hardware or extra tech support. You can access it anytime, anywhere. It has been designed to bring all your marketing tools under one platform, removing the necessity of maintaining multiple systems.
A 2022 report showed that companies witness around 300% return on investment with the Salesforce Marketing Cloud.
The Benefits Of Salesforce Marketing Cloud
The phenomenal rise of the platform is a result of the vast range of benefits it brings to the table. Here is a deeper look at some of them.
Reach Customers Across Channels
Perhaps the best perk it offers is its ability to connect with customers across various channels – be it email, social media, mobile apps, or even your website. It allows you to create easy, consistent campaigns that follow your customers as they move through different platforms.
For instance, if a customer shows interest in your brand on Instagram but doesn’t make a purchase, a customised email or SMS can give them the push they need to finally buy it. This can be crucial in transforming leads into sales.
Create a Personalised Customer Journey
Salesforce Marketing Cloud comes equipped with Journey Builder. Simply put, it helps you visualise, create and automate personalised customer experiences. Whether someone is visiting your website for the very first time or has been a loyal customer for a long time, you can craft tailored messages for each leg of their journey.
The best part? You can set up automatic triggers based on customer behaviour. For example, if someone abandons their shopping cart, Salesforce will automatically send them a notification. This doesn’t just bolster customer experience but also increases chances of conversion.
Use Data To Your Advantage
Salesforce Marketing Cloud helps you make data-driven decisions, boosting your bottom line. With its Data Studio, you can collect, manage and analyse data from a range of sources, giving you a comprehensive picture of your customers. Instead of having bits and pieces of data in different places, SFMC pulls everything together in one place. This allows you to have a birds-eye view of all their data, enabling you to target them with highly personalized campaigns based on their choices, behaviours, and purchase history.
Another benefit that the platform offers is easy integration with other Salesforce tools, such as Sales Cloud and Service Cloud. This ensures that you have all customer information, from sales, customer service and marketing together, helping you build a more effective marketing campaign.
Adjust Personalisation With AI
In today’s competitive market where a number of players are vying for the same few spots, personalisation is paramount. Salesforce Marketing Cloud’s Einstein AI helps take it several notches higher. With its help, you can use predictive analysis that helps you forecast customer needs, allowing you to send the right messages at the right time.
Automate Your Workflow
Making marketing strategies usually involves a lot of repetitive tasks that can occupy your team, decreasing their productivity. The automation feature of the platform handles these jobs for you, freeing up your team to focus on creative strategies. It creates workflows that adjust according to your customer’s behaviour, ensuring both timely interaction and reduction of unnecessary workload on your team.
Track Performance With Advanced Analytics
Launching even the most creative campaigns isn’t enough, you also have to check if they are producing the results you had hoped for. SFMC offers excellent reporting and analytics tools to give you real-time insights about how your campaigns are doing. You can track several things, such as email open rates, click-through rates and conversion rates as well as customer engagement through various channels. Its tools such as Datorama Reports and Einstein Analytics make it easy to read data and understand trends. This helps you adjust underperforming campaigns without having to wait for them to end to see the results.
Integrate With Other Tools You Already Use
Are you already using tools like Google Analytics, Facebook Ads or third-party CRMs? You can easily incorporate them into the Salesforce Marketing Cloud. This helps you create a more efficient workflow as you spend less time moving from one tool to another and more on producing results.
Scale Up As Your Company Grows
Whether you are a startup or a conglomerate, the platform can give you what you need. It is incredibly flexible, allowing you to start small and then expand as your business grows. As it is cloud-based, you don’t have to worry about getting additional infrastructure. This makes it an economical choice for businesses seeking growth without breaking the bank.
Choosing The Right Salesforce Development Company
Now that you know what the salesforce marketing cloud is and what it does, you would agree that it can be a transformational tool for any business to have. But did you know that a lot also depends on the salesforce development company you choose? Here are a few things you need to check.
Expertise And Experience
Look into the company’s experience with salesforce projects. Do they specialise in Salesforce development? How long have they been working with the platform? The best companies usually have an impressive portfolio and impeccable reputation for customising solutions across industries.
Relevant Industry Knowledge
Different industries have different needs and the right Salesforce development company will understand your unique challenges. They will then customise the platform to meet your exact needs.
Customisation Skills
SFMC is incredibly customisable but it requires an expert to create solutions that fit your business perfectly. Whether it’s custom app development or incorporating other tools into the platform, they should be able to tackle all aspects of it seamlessly.
Conclusion
In today’s market, where customer preferences are constantly changing, personalising experiences is the only way to stand out. Salesforce marketing cloud can be an incredible tool in that aspect, enhancing customer experience and boosting your profit margins. If you too want to give your company that boost and are looking for a trustworthy Salesforce development company, head on to NLINEAXIS today!
