The Salesforce Marketing Cloud (SFMC) has recently received much attention as organizations and corporations discover the incredible benefits it can provide. However, many employees need to learn about Salesforce’s cloud or platform and how to utilize it. Let me discuss how the Salesforce Marketing Cloud may benefit your company. This post will lead you through […]
CRM software is an integrated set of apps, typically on the cloud, that gathers and maintains customer data. Examples of these applications are marketing, sales, and service clouds. To ensure that no client feels forgotten, it gives sales teams a common platform to monitor customer contacts and prioritize tasks. This improves customer experience (CX). One […]
As businesses, we all want to build products and services of Salesforce that make a difference to people’s lives. But we often get so caught up in the product itself – the look, the feel, the features, the technology – that we forget about the customer or the people for whom we’re actually designing that […]
Many companies use subscription-based business models to keep their customers happy for a long time. However, it can be tedious to manage recurring payments, cancellations and discounts. With an increasing number of customers, it can be difficult to develop a business. Also, Salesforce is a popular CRM (Customer Relation Management) platform that helps companies organize […]
For years, millions of Salesforce users have leveraged out of the box operational reports and dashboards to quickly look up their data, understand performance and communicate results. However, with the amount of customer data volume growing exponentially every day, exploring data manually has become a bigger challenge, and analytics has become more important than ever […]